Menghidupkan Tradisi Ilmu: Pengenalan kepada Talaqqi dan Pelaksanaannya di PTAR UiTM

Pengajian Talaqqi Dalam tradisi pendidikan Islam, proses menuntut ilmu bukan sekadar membaca buku atau menghadiri kuliah. Ia merupakan satu ...

Thursday, January 15, 2015

E - Voting: In the Purview of Its Reality and Practicability in Campus Election System


 E - Voting: In the Purview of Its Reality and Practicability in Campus Election System

Ismadi bin Md Badarudin, Ph.D
Faculty of Computer and Mathematic Sciences
UiTM Melaka

Mohd Ismail bin Abidin
Librarian, UiTM Melaka Jasin Branch

Mohd Ab Malek bin  Md Shah
Faculty of Laws
UiTM Melaka

Sulaiman bin Mahzan
Faculty of Computer and Mathematic Sciences
UiTM Melaka Jasin Branch



ABSTRACT
Significantly, this academic paper is aimed as a medium of intellectual discourse in discussing the implementation of e-Voting; as well as the voters’ perception pertaining to this system throughout Universiti Teknologi MARA accordingly. From the dimension of the authors’ involvement and experiences in coping with this system, such discussion caters the variety of relevant strategies towards improving such comprehension of perception and acceptance among the voters of the procedures; from the system development till its implementation holistically. Indeed, the research outcome of comparison between the voters’ perception in 2013 and 2009 campus election has included in this writing for the purpose of identifying the level of acceptance of this system. It is found out that continuous effort should be materialized in ensuring that the elements of trustworthy, security and integrity could lead towards the betterment of positive acceptance towards e- Voting system.

Keywords: e-Voting system, campus election, trustworthy, security, integrity








1.0       Introduction
Throughout along the process of democracy, the principles of just and exclusive selection are vitally crucial. In relation to this, the implementation by way of election ballot is a usual process in the determination of leaders. Yet, such continuous improvement is needed for the sake of increasing customers’ satisfaction. In contrast, the issues of cost, time and manpower constraints and shortages are too inevitably. Indeed, throughout the advancement of information technology and passionate of Y generation in exploiting the existing technology, it possibly allows the election system to be converted into election ballots electronically (e-voting). In relation to this, e-Voting System replaces the ballot traditionally whereby the voting system is accomplished through computers and thus, the voting data are stored in the computer in producing the results and the process of analysis.
In this dimension, there are a lot of previous research which have been implemented in order to identify the methodology, efficiency; as well as the their acceptance towards the e-Voting system holistically; for examples, ”The relationship between the national culture and the implementation of the e-Voting system” by Basirat, P. (2012), “Thinking outside of the ballot box: Examining public trust in E-Voting technology” by Lippert, S. K., & Ojumu, E. B. (2008), “Building secure elections: E-Voting, security, and systems theory” oleh Moynihan, D. P. (2004), (Peng, K., 2011, Pieters, W., & Robert, v. H., 2007, Prandini, M., & Ramilli, M., 2012 and Schaupp, L. C., & Carter, L., 2005).

2.0       Implementation e-Voting system at UiTM
The implementation of electronic polling at the university has commenced since 2006 when the Ministry of Higher Education (MOHE) (has changed its name later to the Ministry of Education (MOE)) has proposed the electoral process of Students’ Representative Council (SRC) to be carried out electronically; provided that it can run more efficient and systematic. In Malaysia, Universiti Teknologi MARA (UiTM) is one of the pioneers among the public universities which has implemented the e-Voting system since 2006 via some selected state campuses and eventually for the whole branches in 2007 holistically.  
The recent statistic of campus election conducted by UiTM Malacca City Campus (known as SRC 2013/2014) on 27 November 2013 has stated that 95.41% voters out of 3574 students from 3868 who are eligible to vote) meanwhile on 8 December 2014, the number of voters at UiTM (Melaka) Jasin campus has stated that 84.01% voters out of 3537 students from 4210 who are eligible to vote. Apart from UiTM, there are some universities like the International Islamic University (IIUM), University of Malaya, and currently, Universiti Sains Malaysia (USM) have been using the voting system electronically for their campus election known as e-Kira in October 2013. According to the management representatives of USM, this electronic system could save time whereby it only takes about three hours after the voting period ended; moreover it is transparent and the accuracy is highly guaranteed (Berita Harian, 23 October 2013).
The development of the electronic voting system begins from the study of campus election which is implemented ​​manually. This study covers the election procedures; together with the procedures for disposal and counting. Some of the findings of the behavioural studies which involve technology adaptation and the factors of user resistance to change are also taken into account in drafting the initial design of  e-Voting system (Basirat, P. (2012), Lippert, S. K., & Ojumu, E. B. (2008), Schaupp, & L. C., & Carter, L. (2005)).
Indeed, it is undeniably true that the factors of scepticism towards the implementation of e-voting system lead to in-depth study of the implementation of e-Voting procedures which plays an important role in addressing the issues of reliability, consistency, confidentially, data security  and transparency (integrity) (Lippert, SK, & Ojumu, EB (2008), Schaupp, LC, & Carter, L. (2005), and Oravec, JA (2005)).

2.1       Implementation Strategies
The main challenge in the e-Voting system is; it is carried out in 'real time' from the beginning to the end of the polling process to ensure that the system continues to operate without any technical problems and electrical issues that need to be taken into account to improve its reliability. The implementation of e-voting systems should minimize the impact of user resistance to change. In this context, the three elements which should be emphasized are:

i) The level of confidentiality Although the record of such votes are stored in the database system, the audit trail is only possibly to be implemented  in such a way to the extent of unique security ID and only known by the voters only. This is to ensure the confidentiality of the vote.

ii) The security votes The safety of voting data stored in the database cannot be changed by the operator administrator system and voters. This is due to the fact that the security feature has been programmed in the e-Voting system.

iii) The safety of the system there are particular procedures in the operation and implementation of the system created by the separation of the scope of the duties of each person involved. System administrators are not given any access to the program code. Besides, programmers are not given access to the live data sheets (live data).On the other hand, users are not be given access to the closed (shut down) system. Chairman of the polling centres are only given the access to start and close the e-Voting system. Basically, the implementation of e-Voting can be done morphology Mantropolitan Area Network (MAN) or 'extranet', however, the implementation of the environment Local Area Network (LAN) or 'Intranet' is better to ensure that the issues of perception of transparency, data manipulation and others can be hindered.
 










Diagram 1: Implementation of e-Voting system within the environment of LAN

Such implementation of e-Voting system takes into consideration such aspects such as time saving, minimizing staff involvement, lower costs and improving the efficiency. In relation to this, there are four strategies which are:
(i) Reducing the time in the voting process. Student voters only need to show their student card / proof material and the selection of candidates can be done on a computer shortly. On average, the polling process begins by entering a matric number and id number and the selection process will take less than 20 seconds.
(ii) Minimal staff involvement. Those staffs involved are responsible to ensure that the voting process will run smoothly and all the calculations and reports are processed automatically by the system. The number of staff involved in this process can be reduced up to 50%, especially in the process of counting and issuing a report.
 (iii) Minimal cost. The reason is; the use ballot paper is not necessary and thus; it can reduce the cost significantly.
 (iv) Increasing its efficiency. The system can produce the results and automatic report more accurately and quickly.

Besides, the e-Voting system user interface is also designed in such a simple way which resembles the ballot paper used for the sake of minimizing the the time for voting process (refer to Diagram 2).  

Diagram 2:  The voting process which resembles ballot paper

3.0       Research Methodology
In order to view the effectiveness of e-voting systems are implemented and UiTM students view the SRC elections of 2013/2014 and 2014/2015, a study on the perception of the use of e-Voting system has been implemented. The results of this study are reported in this paper. This study is a pilot study to look into the use of e-Voting system for the election among college students and to explore students' perceptions of the e-Voting system and its use among them. Respondents for this study included students in the Bachelor of UiTM (Melaka) City Campus and a new PFI Campus namely UiTM (Melaka) Jasin campus. The rationale for selecting these students is because they are the younger generation that is determined by the use of e-Voting system for choosing government electoral future. The data collection instrument was a questionnaire consisting of nine questions (opened-ended questionnaire) and also an interview session. The researchers have compiled the list of factors and perceptions of the use of e-Voting after referring to the literature. A total of 261 respondents have participated in this study by using convenient sampling technique, whereby 9 candidates among the contestants have been selected for the sake of obtaining better information pertaining to the opinion and efficiency of voting electronically. Data collected through the responses received, collected (via questionnaire) and analysed using SPSS version 20.0 for descriptive statistics and the elaboration process variables of percentage and frequency. On the other hand, for the interview data, the researchers made the report findings more detailed in order to get a better result accordingly.

4.0       Research Findings
4.1       Respondents’ background
The questionnaires are distributed directly by way of convenience sampling among the respondents among UiTM Melaka students (consist of UiTM (Melaka) City Campus and Jasin Campus). Based on the responds received, majority of the respondents are female students (83.9%) whereby only 16.1% represents male students.

4.2       Awareness of the Availability of the e-Voting system among Students
From the questionnaire data, the awareness of the availability of the e-Voting system among students is extremely high whereby majority of them aware and know the definition of e-Voting system (75%). Based on the Table 1 as shown below, 39% of the total female respondents and 8 % male respondents stated that they know and aware of this system accordingly. Besides that, for the findings of interviews, the candidates are aware of the existence or use of e-voting system because they have used this system before, and also they have given a comprehensive briefing by the executor body (management of UiTM) on the application of this system; as well as the transparency of the development of this system. In this situation, there is a candidate informed that they have witnessed the electronic voting process on their own; starting from the process of before voting, during and after the voting as a whole.

Frequency
Percentage %
Awareness of the definition of the e-Voting system
Yes
197
75.5
No
64
24.5
Male (Yes)
28
8
Female (Yes)
169
39

Table 1: Definition of the e-Voting
Next, the respondents also were asked such questions which are related to their knowledge or how they know about the availability of the e-Voting system (see Table 2). In this situation, they were given the opportunity to choose more than one answers regarding to the question whether they know / knew of the existence of this system from their peers, lecturers, university websites, Division of Student Affairs, Division of Academic Affairs, banners / posters, faculty and others. Based on the responds received, there are three main sources of awareness (see Table 2) among the students pertaining to the availability of this system which include (i) through the Division of Academic Affairs (100%), (ii) through the portal / website of the University (49.4%) and (iii) through their lecturers (38.3%).
Further, 17.2% of respondents stated that they know about this system from the faculty, and 15.7% stated that they get the information from their peers. This reflects the efforts and commitments made ​​by the Division of Student Affairs, lecturers and faculty of the respondents have strongly influenced the process of information dissemination, especially to create such awareness of the availability of the e-Voting system. Surprisingly, although the Division of Student Affairs has been struggling to manage the electoral process of e-Voting, only 2.7% of respondents were aware through this medium whereas 1.1% of them know through banners / posters that are pasted.

Frequency
Percentage%
Sources of awareness towards the application of the e-Voting system for campus election
University websites
129
49.4
Banner/Posters
3
1.1
Division of Student Affairs
7
2.7
Division of Academic Affairs
261
100
Faculty
45
17.2
Lecturers
100
38.3
Peers
41
15.7
Others
7
2.7
Table 2: Sources of awareness towards the application of the e-Voting system for campus election

4.3 Students’ perception in using the e-Voting system developed by the university
Prior to observing the extent of students’ perception towards the e-Voting system developed by the university, respondents are asked earlier whether they have ever used the system an also how many times they have used the system for the campus election. Based on the responds, about 81.2 % of the respondents have used the system previously.  From the total amount, 81.2% has experienced once, 10.7% have voted twice and about 5.4 % of the respondents have used the system 3 times and above throughout their studies at the university (refer to Table 3).
Table 3: Frequency of using the e-Voting system

Frequency
Percentage (%)

Once
212
81.2
Twice
28
10.7
3 times and above
14
5.4
99 times
7
2.7
Total
261
100.0

In order to observe students’ perception towards the e-Voting system, respondents have been asked with 7 questions regarding to their evaluation towards this system whether they Strongly Agree (5) or Strongly Disagree (1) (refer to Table 4). The statement which represents number 3 means that the respondents are not sure towards the question given. Throughout the responds received, majority of them agreed that this system is verily useful, friendly user, attractive to be used, secured, protecting their privacy, trustworthy which eventually influenced them to apply this system. The data gathered shows that 45.6% have agreed whereas 34.5% of them have totally agreed that this system is totally useful for campus election. On the other hand, only 2.7% - 5.4 % of the respondents stated that they are strongly disagree and disagree with the questionnaire given. Similarly, such interviews were conducted to ascertain the views of the candidates pertaining to the implementation of e-voting system implemented electronically. They strongly agree that the system is very useful to use, user friendly, information and user data is kept safely. For example, one of the contestants stated that; before this, he just went to vote as instructed by his lecturer without bothering of this system. Yet, after becoming a contestants and was briefed regarding to the function of this system, he found that the system is very good, useful, systematic, effective and such outcome of the vote could be identified more quickly and accurately than the conventional methods. Furthermore, he also claimed that it would be better if this system can be further expanded to the national level, which is to be applied for the general election. On the other hand, another candidate opined that; if this system can be carried out at the national level, the government could save not only time and energy but also the high expenses; rather than if the election system is to be carried out through traditional method. In terms of data confidentiality issues, he has a great confidence pertaining to the level of confidentiality of data stored, but if it is going to be carried out at a higher level, this system should be improved in order to guarantee the confidentiality of data from any cyber-attacks / hacker as a  whole.

Strongly Disagree
(1) %
Disagree (2) %
Uncertain (3)
%
Agree (4)
%
Strongly Agree
(5) %
The system is useful
2.7
0
14.2
45.6
34.5
The system is friendly user
2.7
0
13.8
58.6
21.8
The system is attractive to be used
0
5.4
19.2
48.3
24.1
The system is secured
2.7
5.4
20.7
41.8
26.4
The system protects your privacy
2.7
0
29.9
38.3
26.1
The system is trustworthy
3.1
2.7
29.1
33.7
28.4
I feel that the its security system influences me to use it
3.1
2.7
19.9
41.8
29.5

Table 4: Students’ perception towards the e-Voting system

4.4 Findings from Auditor’s Report during the election process
In fact, among the researchers, one of them has got involved in monitoring the polling process electronically. Generally, he was satisfied on how the process of this system works and also finds that the system runs properly and appropriately. In fact, the efficacy of such data seen is assessed and done by all of the candidates and their representatives; together being witnessed by the e-voting committee appointed by the executor.
Apart from that, there are some suggestions for the betterment of such system to ensure that the election process more orderly, efficient and transparent; inter alia, firstly, all officers who were stationed at polling stations should be at the stations assigned at least 5 minutes before 8.00 am and should also make preparations (paste signage, labeling and others) earlier which is at least a day before the polling day. On the other hand, a short briefing related to the officer by the committee should be implemented before 8:20 am so that the voting process can be implemented better, orderly and also to avoid from any misunderstandings between the different committees. Indeed, each of them should know the function of each job. Moreover, the clerk must supply the voters with proper instructions on how to use supplied to the voter ID and student card verification before allowing them to go for voting. Meanwhile, the number of officer in polling stations should also be increased to a total of 2-3 people in order to help students to vote and other purposes (showing post voting / outwards and others). Besides, a list of electors or revisions of eligible voters may be improved by checking through the computer rather than using manual which is very slow which eventually the students have to queue; waiting for their turn and as a result, it has been found that there are some students who refused to vote due to having to wait too long. From the context of space, the location of polling is also less suitable; despite all the existing equipment are complete at the polling stations. Thus, it may be proposed for the election process to take place in the auditorium or hall which are more convenience.


5.0       Discussion and Conclusion
Generally speaking, most of the students have used the e-Voting system and feel that the system is very useful, safe and has a trustworthy pertaining to its level of security. Conversely, there are also some respondents who feel that the system should be improved continuously so that its confidentiality and the security of the voters’ information are secured.
Management strategies with regards to the on going basis in the discussions for seeking new initiatives and improving efforts to produce a medium for information delivery and services to be which are more creative and innovative in terms of reliability, security and integrity of e-voting is a good effort for the sake of enhancing the positive perception towards the implementation of e-voting system. This is because, the findings reported aforesaid shows a positive improvement towards the whole items in using the e-Voting system as compared to the research which has been conducted by the author in 2009 as shown in Table 5.

Item
2009
(%)
2013
(%)
Frequency of increasing users’ perception in 2103
(%)
The system is useful
78
94.3
16.3
The system is friendly user
81
94.2
13.2
The system is attractive to be used
74
91.6
17.6
The system is secured
74
88.9
14.9
The system protects your privacy
74
94.3
20.3
The system is trustworthy
76
91.2
15.2
I feel that the its security system influences me to use it
71
91.2
20.2

Table 5: Comparison of Users’ Perception towards the e - Voting System for 2009 dan 2013 research
The researchers concluded that the successfulness in implementing computerised election is not merely confined to the e-Voting system but also supported by the implementation procedures; as well as executor groups which are regarded to be the vital aspect of discussion in this research as shown in Diagram 3.
 




Diagram 3: The implementation of e-Voting system which are supported by the procedures and executor group

In a nutshell, it is recommended that the use of e-Voting system should be maximized greatly; not only within the campus elections but also maybe be applied for a general election at the national level. In fact, the executor must establish bilateral communication with the users / voters based on the responds which is aimed for seeking a continuous improvement to ensure that standards of excellent performance is achievable in future.



6.0       Bibliography

(2013). Laporan Pilihanraya Jawatankuasa Perwakilan Pelajar ( JPP 2013/2014). Universiti
Teknologi Bandaraya Melaka.

(22 Oktober 2013). Pilihan raya USM guna sistem e-kira. Berita Harian, 22 Oktober 2013,
ms 17.
Basirat, P. (2012). The relationship between the national culture and the implementation of the e-Voting system. International Journal of Innovation, Management and Technology, 3(6), 811.

Lippert, S. K., & Ojumu, E. B. (2008). Thinking outside of the ballot box : examining public trust in E-Voting technology. Journal of Organizational and End User Computing, 20(3), 57-80.

Schaupp, L. C., & Carter, L. (2005). E-Voting: From apathy to adoption. Journal of Enterprise Information Management, 18(5), 586-601.

Moynihan, D. P. (2004). Building secure elections : E-Voting, security, and systems theory. Public Administration Review,64(5), 515-528.

Oravec, J. A. (2005). Preventing E-Voting hazards : the role of information professionals. Journal of Organizational and End User Computing, 17(4), 4-I,II,III,IV.

Pieters, W., & Robert, v. H. (2007). Temptations of turnout and modernisation. Journal of Information, Communication & Ethics in Society, 5(4), 276-292. doi:http://dx.doi.org/10.1108/14779960710846146

Peng, K. (2011). A general and efficient countermeasure to relation attacks in mix-based e-Voting. International Journal of Information Security, 10(1), 49-60. doi:http://dx.doi.org/10.1007/s10207-010-0122-1

Prandini, M., & Ramilli, M. (2012). A model for E-Voting systems evaluation based on international standards: definition and experimental Validation1. E - Service Journal, 8(3), 42-72,99


Saturday, September 20, 2014

Kerjaya Pustakawan : Antara Realiti dan Andaian? Menarik atau Bosan?....Suatu Persepsi

Kerjaya Pustakawan. Adakah masayarakat kini terutamanya masyarakat Malaysia mengetahui bidang sebenar kerjaya Pustakawan? Apakah pandangan mereka terhadap kerjaya dan bidang kepustakawanan? Apakah sebenarnya kerja-kerja yang dilakukan oleh seorang  Pustakawan? Susun buku? Peminjaman dan pemulangan buku? Cop bahan-bahan perpustakaan? Atau sebagainya. Apakah juga nilai, imej dan perwatakan yang perlu bagi menjadi seorang pustakawan? Berkaca mata? Good looking? Konservatif? Stereotype? Orang yang serius? Old-fashion? Orang yang mundar mandir di perpustakaan bagi memastikan perpustakaan senyap? Orang yang tak ceria dan tidak mesra alam? Atau apa lagi? Ataukah adakah seorang Pustakawan itu seorang yang seorang sopan santun, mengambil berat, rajin, membantu pengguna bila diperlukah dan sebagainya?  Apakah perlunya mengambil Diploma, Ijazah Sarjana Muda, Sarjana atau lebih tinggi lagi PhD untuk menjadi seorang Pustakawan atupun cukupkah sekadar lepasan Sijil Pelajaran Malaysia (SPM).  Banyak lagi sebenarnya persoalan dan pemikiran samada positif atau negatif bila diajukan dengan soalan bidang kepustakawanan ataupun kerjaya Pustakawan.
Merujuk kepada kajian yang dilakukan oleh Kneale (2002) dari Special Library Association, yang menjadikan masyarakan di Amerikia Syarikat sebagai respondennya mendapati kebanyakan masyarakat di Amerika Syarikat mengaitkan Pustakawan dengan imej konservatif dan lebih teruk lagi kebanyakan respondent lelaki memberi komen kerjaya ini lebih sesuai untuk golongan wanita sahaja. Antara komen mereka berbunyi seperti ini : “"How can you be a librarian? You're a man!" and "I thought being a librarian was a woman's job."  Bowes menambah (1979) didalam buku karangan beliau bertajuk Between the stack “ In the public psyche, a librarian is a woman of indeterminate age, who wears spectacles; a person with either a timorous disposition or an austere dispostion or an austere dispostio, wearing a long sleeved blouse buttoned to the neck; someone who loves silences, like books and suffers people. Librarians don’t laugh. They are covered  with a thin film or dust. They have pale skins, which, when touched (as if one evr could) might flake and prove to be reptilian scales”  Begitu juga dengan kajian yang dilakukan di United Kingdom, rata-rata masyrakat disana memberi tanggapan yang negatif dan stereotype dan mereka menklasifikasikan semua Pustakawan sebagai  "female, old, dowdy and bespectacled, with her grey hair in a bun and constantly demanding fines or silence with a grim, unhappy face" (Allison). Imej negatif dan streotype dikalangan Pustakawan bukan sahaja boleh dizahirkan melalui pemikiran orang awam secara langsung dan juga melalui kajian yang dilaksanakan, namun imej ini dengan aggresifnya juga dipamerkan di dalam filem-filem Barat. Mengambil contoh filem dari Barat seperti “Merlin, Ghostbuster, All the President’s Men, It’s a Wonderful Life” dan banyak lagi, semuanya mempamerkan imej negatif dan stereotype yang ada dikalangan Pustakawan. Melalui filem ini, masyarakat akan terus menerus menganggap Pustakawan ini sebagai seorang yang stereotype, membosankan, tidak mesra dan sebagainya sekaligus membuatkan masyrakat memandang rendah bukan sahaja kepada Pustakawan tersebut namun juga kepada kerjaya sebagai Pustakawan. Oleh yang demikian, anggapan, pandangan dan hasil kajian yang didapati mengenai kerjaya Pustakawan merupakan satu cabaran yang amat besar yang perlu dipikul oleh Pustakawan masa kini bagi menepis dan menukarkan pandangan tersebut kepada lebih positif dan lebih diterima masyarakat. Pustakawan sendiri perlu lebih giat dan aktif dalam mempromosikan bidang sebenar kerjaya pustakawan dan menukar perspektif masyarakat agar mereka semua lebih senang dan suka bukan sahaja untuk mendapatkan maklumat bahkan juga sebagai kerjaya kepada mereka pada suatu hari nanti.
Persepsi kuno seperti disebut tadi terhadap imej Pustakawan perlu ditukar segera. Mungkin tidak keterlaluan jika saya katakan bahawa, perkara pertama yang boleh dibuat oleh Pustakawan adalah menukar nama jawatan Pustakawan ini kepada nama yang lebih extravaganza, lebih gah dan lebih dinamik bunyinya seperti Pengurus Maklumat, Pengurus Sumber Maklumat, Eksekutif Maklumat, Eksekutif Penyelidik, Dokumentalis dan sebagainya. Di Universiti-universiti Barat dan Organisasi besar disana kebanyakan menggunakan nama jawatan seperti Director of Information, Information Centre Specialist, Information Specialist, Principal Researcher, Researcher Specialist, Corporat Research Executif dan sebagainya bagi mengantikan nama jawatan Pustakawan. Ini kerana, sejak kita disekolah rendah lagi , pengawas perpustakaan digelar sebagai Pustakawan. Dan tugas atau tanggungjawab Pustakawan di sekolah hanya menyusun buku, meronda, cop pinjam dan pulang buku dan lain-lain yang mana kerja ini pada hakikatnya didunia realiti perpustakaan hanya dilaksanakan oleh pembantu perpustakaan, kerani atau pembantu awam pejabat bukan dilaksanakan oleh Pustakawan. Nama jawatan Pustakawan sebenarnya seperti tidak lagi relevan digunakan oleh Pegawai kerajaan skimS41 dan keatas yang menjawat jawatan Pustakawan. Bagi masyarakat awam yang tidak biasa ke Perpustakaan dan tidak tahu fungsi sebenar seorang Pustakawan akan sentiasa menganggap kerjaya Pustakawan hanyalah sama seperti kerja yang dilakukan oleh pembantu perpustakaan. Dan lebih dashyat lagi ada juga yang mengatakan berbunyi seperti ini : “ peliklah kau ambil Degree atau Master Perpustakaan. Apa kerja yang kau buat. Takkan susun buku pun nak ambil sehingga master”. Ayat-ayat seperti itu sudah teralu biasa bagi seorang pustakawan di Malaysia mendengarnya. Ditambah pula dengan satu artikel yang berjudul “Library sciene degree : file that under ‘stupid’ : Nothing even remotely scientific, useful about this program” oleh Sony Barari, beliau membuat kesimpulan mengapa Program Library Science perlu ditawarkan pada peringkat Ijazah oleh University of California dan beliau menyatakan berbunyi seperti ini “ Library Science? Science? There is not a single scientific thing about library science..”.  Oleh yang demikian, Pustakawan perlu segera menukarnya nama jawatan kepada nama yang lebih extravaganza dan lebih dinamik bagi memberi nafas baru dan menerima persepsi yang lebih positif kelak.
Selain daripada menukar nama jawatan, apa yang boleh dilakukan oleh Pustakawan dalam mempromosikan kerjaya ini adalah dalam bergiat aktif dalam kehidupan masyarakat samaada secara langsung dan tidak langsung. Bagi mencapai penglibatan aktif dikalangan Pustakawan, Perpustakaan Negara Malaysia menyediakan skim Anugerah Pustakawan Harapan yang diadakan 2 tahun sekali. Melalui skim ini, Perpustakaan Negara telah menyediakan garis panduan bagi sesiapa yang layak dicalonkan bagi menerima anugerah ini. Antara kriteria yang perlu dilalui adalah seperti : menyumbangkan kepada peningkatan profesion kepustakawan melalui PPM, telah menunjukkan corak pengurusan perpustakaan yang efisien dan berkesan, berjaya dalam mempromosikan penggunaan perpustakaan/pusat maklumat, penglibatan dalam bidang kepustakawan di luar organisasi bertugas, berjaya menghasilkan penulisan yang dapat mempertingkatkan profesion, membuat penyelidikan yang boleh membantu memajukan bidang kepustakawanan. Melalui semua kriteria seperti diatas, jika seseorang pustakawan dapat mencapainya, saya yakin semua Pustakawan bukan sahaja dapat mempromosikan kerjaya mereka secara langsung dan tidak langsung bahkan juga dapat meningkakan persepsi yang lebih positif dari masyarakat keatas imej dan kerjaya Pustakawan.
Pada suatu ketika dahulu kita pernah mendengar istilah ataupun isu seperti “ ledakan maklumat”, “dunia tanpa sempadan”, “globalisasi”, “teknologi hijau” dan kini yang paling popular, menjadi satu fenomena dan paling digunakan oleh hampir keseluruhan masyarakat global adalah “Social Media, Web 2.0 dan Library 2.0”. Melalui teknologi baru dan berkembang pesat ini, Pustakawan perlu sentiasa bersedia dan menggunakannya agar tidak ketinggalan. Masyrakat kini lebih kepada “digital native”. Mereka mendapakat maklumat dihujung jari mereka dan rata-rata mereka  tidak lagi pergi ke Perpustakaan bagi mendapatkan sumber dan maklumat. Pustakawan perlu lebih bijak dan mengimplimentasikan teknologi ini agar semua maklumat dan sumber yang terdapat di perpustakaan dapat disampaikan dengan lebih sistematik dan ianya secara tidak langsung dapat menarik minat masyarakat menggunakan perkhidmatan yang disediakan oleh perpustakaan dengan cara lebih effisyen. Ini juga secara tidak langsung juga dapat mempromosikan imej seorang pustakawan yang sentiasa terkini dalam apa jua bidang.

Sebagai kesimpulan, semua pustakawan perlu bergiat lebih aktif bukan sahaja untuk mempromosikan kerjaya mereka bahkan juga berjaya menukarkan persepsi kuno seperti pustakawan stereotype kepada pustakawan yang lebih dinamik, disukai, diperlukan dan sebagainnya yang memberikan persepsi yang positif kepada kerjaya pustakawan.


References
Kneale,Ruth A.(2002) You Don't Look Like a Librarian! Librarians' views of public perception in the Internet age.  http://www.librarian-image.net/perc.html
Bowes,Barry. (1979) Between the stacks. London : Landesman, 1979.
Hamilton, V. (2004). The image and role of the librarian. Library Review, 53(8), 416-417.
Libraries present and future: The future of the library profession.(1993). Electronic Library, the, 14(6), 517-522.
Mills, J., & Bannister, M. (2001). Library and librarian image as motivators and demotivators influencing academic staff use of university libraries. Performance Measurement and Metrics, 2(3), 159-171.
Rothwell, Alison.(snd).THE IMAGE OF LIBRARIANS. Emerald Backfiles 2007

“Library sciene degree : file that under ‘stupid’ : Nothing even remotely scientific, useful about this program”. oleh Sony Barari. http://librarytalking.blogspot.com/2005/05/library-science-degree-file-that-under.html

Embedded Librarianship

In academic institution nowadays, most of university and college are compete each other’s and they want to be acknowledging as research-based institution. For that scenario, librarian also needs to meet the research-based institution requirement. Librarian need to do an extra work to support research-based institution requirement. To meet this requirement, I am strongly agreed library should implement the concept of an embedded librarianship. Before I give my reason why librarian should implemented embedded librarian and also my experience in applying the embedded librarian concept in my organization, let me give some definition what is embedded librarian mean that I took from some literature, slide presentation and also website article. According to the Association of College and Research Libraries’ (ACRL) (2008) guidelines state that provision of library services to distance learners “must be equivalent to those provided for students and faculty in traditional campus settings”. In addition Hoffman (2011) states embedded librarianship is part of this overall strategy to provide “equivalent” library access, resources, and services for distance learners. Furthermore Kinnie (2006), stressed the importance of embedded librarians is for developing student critical thinking and research skills, as well as expanding student familiarity with the library, Similarly to Veal and Bennett (2009), echoed the idea that an embedded librarian’s presence can increase student awareness and comfort with the library.  

After giving some brief explanation of the concept of embedded librarian, then it is clear that this concept should be implemented immediately to meet the research-based institution requirements. This is because, firstly, previously librarian only give their services and assistant to their user in the research process in general and not focus on a particular field or subject, but nowadays with a high-demands and urgent needs, librarians also need to move in line with the needs of researchers. Embedded librarian need to know more about a particular field or subject. They must have adequate preparation themselves. They also should know which online database is suitable for their target users. Maybe what they can do, in my opinion, to learn more about a particular field or subject, embedded librarians are required to attend relevant courses to this field and also attending conferences or seminars on this particular fields or subject to know more related issues and the latest information for the particular field or subject. For example, in medical faculty, embedded librarians should know about at least basic term in medical that popular use. By doing this, at least the embedded librarians are alert about the latest issues and information and it can help them to answer easily and accurately to their target user.  In my experience, I am duty as a reference librarian at Business Faculty, but in my institution, I am not called as a embedded librarian, I just practice some of the criteria that must have as embedded librarian. What I am doing there, I study first the requirement of my users need not even to the students but also to lecturer. Most of the resource that need by my user is in electronic form, it means in online database. So I study the use of some technical business database such as DataStream, Thomson One Banker, etc., and after I know how to use, I go visit to some lecturer and offer consultation to teach this technical database to them and also to their user. Normally this technical database training is conducted by vendor. I receive a positive feedback among lecturer and student about this services and consultation because it is useful and save their time to do comparative and financial analysis. That’s one of the example.

Other than that, at present, each student, lecturer, and researcher have their own laptop, hand phone and others mobile device that supported with the latest technology. They use this device to communicate, search information and connect to their relative, friends, and even with strangers. By having the entire thing in their fingertips, maybe one day, the student and researcher does not come to the library anymore. They like be a virtual in everything.  So, embedded librarian also should think and give their services by using this technology. With the use of online medium, such use social media application, like Instant Messaging, Skype, Facebook and so on, embedded librarian can offer their instruction more interactive, innovative and directly to their user wherever and probably whenever their user’s needs. With using the sophisticated technology, embedded librarian can provide advice, guidance and instruction more quickly and efficiently. Embedded librarians may use and combine various mediums of technology to provide resources and information to the user simultaneously at a time.

 Finally, as I mention before, embedded librarian should be implement not even to the research-based institution but also to all academic and public library to serve to different target user. Embedded librarian is producing concern as an effective means of employing much skills, experience and knowledge, strong tactics of librarians towards the information challenges of the digital age, librarian outer of the old style library and place or situation that enable close coordination and partnership with students or teaching faculty. Embedded librarians also establish their skills as information experts and use this expertise in a way that will impact to the research process, training, or etc. In addition, embedded librarians also enable librarians to develop stronger communicate and collaboration, relationships and interactions, between library management and academic members or public.














Reference
ACRL Board of Directors (2008), ACRL Standards for Distance Learning Library Services, July, available at: www.ala.org/ala/mgrps/divs/acrl/standards/guidelinesdistancelearning.cfm
(accessed 29 April 2009).

Hoffman, Starr. (2011).Embedded academic librarian experiences in online courses : roles, faculty collaboration, and opinion. Library Management. Vol. 32 No. 6/7, 2011. pp. 444-456. Emerald Group. ww.emeraldinsight.com/0143-5124.htm

Kinnie, J. (2006), “The embedded librarian: bringing library services to distance learners”, 22nd Annual Conference on Distance Learning and Teaching, available at: www.uwex. edu/disted/conference/Resource_library/proceedings/06_4327.pdf (accessed 29 April
2009).


Ramsay, Karen M.  & Kinnie, Jim (2006) . Getting out there via technology to help students where they learn. Library Journal, 04/01/2006. http://www.libraryjournal.com/article/CA6317224.html

Veal, R. and Bennett, E. (2009), “The virtual library liaison: a case study at an online university”, Journal of Library Administration, Vol. 49 Nos 1/2, pp. 161-70.