Book Review : From A to Zine

Product Description

This unique and comprehensive guide is a must-have for any librarian thinking about starting a zine collection. Bartel uses her experiences creating the Salt Lake City Library zine collection, currently the largest public library collection in the country, as the basis for the book. Her purpose is to inspire librarians to delve into the world of the alternative press - and inspire she does. She shares not only her experiences putting the collection together, but also of dealing with the diverse membership of the zine community, giving novices insight into its world through her own commentary and through quotations from zinesters themselves. The advice is invaluable. Beginning with a short history of zines and the culture that surrounds them, Bartel presents a compelling argument as to why public libraries should include these materials in their holdings. She embraces their controversial nature, addressing potential problems and suggesting solutions. Readers are taken step by step through the process of collection development, cataloging, and even display and publicity. Black-and-white photographs are few but are helpful in illustrating how her library's collection is organized. An outstanding effort. - Michele Capozzella, Chappaqua Public Library, NY
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Book Review : Introduction to marketing

Product Description

Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries.

The new edition maintains a four part structure, beginning with the fundamentals of the marketing environment and outlining what marketing really is. Part two considers customers and how they are central to marketing activities, and part three looks at the marketing mix. The text concludes by bringing the key themes together with discussion of marketing management of marketing and marketing in an international context. Through reading the text students will gain a holistic understanding of marketing and how one area may impact on another.

A wealth of pedagogical features including case studies and application boxes highlight the link between theory and practice. Key issues surrounding the internet and social responsibility are integrated throughout the text, ensuring students understand the importance and relevance of outside influences on a company's marketing decisions and actions.

The textbook is accompanied by an online resource centre and all resources will be updated for the new edition. Suggested answers to case study review questions have been added to the lecturer part of the site for this edition. The online resource center features comprise:

Online Resource Center

Lecturer resources:

Suggested answers to case study review questions

Suggested answers to chapter review questions

Additional discussion points

PowerPoint slides

Lecturer guidelines to accompany the PowerPoint slides

Test bank of questions

Student resources:

Additional suggested reading

Case studies with questions

Additional chapter review questions

Multiple choice questions

Web exercises

Web links

Book Review : Introduction to Languages and the theory of computation

Product Description

Introduction to Languages and the Theory of Computation helps students make the connection between the practice of computing and an understanding of the profound ideas that defines it. The book's organization and the author's ability to explain complex topics clearly make this introduction to the theory of computation an excellent resource for a broad range of upper level students. The author has learned through many years of teaching that the best way to present theoretical concepts is to take advantage of the precision and clarity of mathematical language. In a way that is accessible to students still learning this language, he presents the necessary mathematical tools gently and gradually which provides discussion and examples that make the language intelligible.Amazon.com Review

Even those with little mathematical background will be able to understand this user-friendly book, which focuses on formal languages and models of computation. (The author devotes an entire chapter to induction and recursive definitions.) Introduction to Languages and the Theory of Computation weaves numerous examples and highly readable discussions of the key ideas--and how they fit into the larger picture--in between rigorous proofs of the theorems.